cult.fit

/ ROLE

/ YEAR

VISUAL DESIGN INTERN

2022 — 2023

/ ABOUT THE PROJECT

cult.fit is India's leading digital fitness and wellness platform that offers a wide range of holistic services.

I worked with their in-house design team across digital touchpoints to build the visual language for mind.fit, their mental wellness and therapy vertical.

Clarity = Conversion

We shipped six full-funnel landing pages aimed at driving conversions by turning high-interest informative content into soothing scroll visuals.

These aimed to flow users through emotional and mental touchpoints about well-being with curated stock imagery, structured informational heirarchy, and comprehensible layouts to guide the content.

Giving Routines a Fresh Look

Redesigned weekly MailChimp emailers and DTP communications that revised key training sessions for partner therapists, and team members.

The refreshed format improved readability and interest with a strong visual identity in line with the parent app.

LIKE WHAT YOU SEE? LET'S MAKE SOME STUFF TOGETHER!

Everything you can imagine is real.

© Agrima Sharma 2026

LIKE WHAT YOU SEE? LET'S MAKE SOME STUFF TOGETHER!

Everything you can imagine is real.

© Agrima Sharma 2026

cult.fit

/ ROLE

/ YEAR

VISUAL DESIGN INTERN

2022 — 2023

/ ABOUT THE PROJECT

cult.fit is India's leading digital fitness and wellness platform that offers a wide range of holistic services.

I worked with their in-house design team across digital touchpoints to build the visual language for mind.fit, their mental wellness and therapy vertical.

Clarity = Conversion

We shipped six full-funnel landing pages aimed at driving conversions by turning high-interest informative content into soothing scroll visuals.

These aimed to flow users through emotional and mental touchpoints about well-being with curated stock imagery, structured informational heirarchy, and comprehensible layouts to guide the content.

Giving Routines a Fresh Look

Redesigned weekly MailChimp emailers and DTP communications that revised key training sessions for partner therapists, and team members.

The refreshed format improved readability and interest with a strong visual identity in line with the parent app.